As a business owner, it’s important to stay ahead of the curve….
In today’s competitive climate, the business world is more cut throat than ever before. While the competition is definitely fierce, there are plenty of things you can do to make sure your current customers will stick around, and that potential customers will become life long patrons. Anyone can sell a product or service, but it takes a special, strategic plan to sell your wares or services in a unique way that no one will forget. You really want to WOW your customers and other businesses, so that you’re ahead of the game and have a unique business marketing strategy.
Branding is what makes businesses stand out.
Branding helps give your business its own personalized identity, and will help to ensure that people automatically recognize your company and its products. This is what larger corporations have depended on to make them money. How can a business effectively use branding as a way to WOW the customers, and crush the competition? Doing well and making sales is not good enough to become a dynamic, over the top success in business. As a company and business owner, you should want to go above and beyond the call of duty and really impress people with your company’s mission statement, marketing techniques, products, and most importantly, customer service. First and foremost, you must define your business and decide what it is you stand for, what you represent, and how you will make money. Defining your brand and your company is absolutely the first and most essential part of creating a business marketing strategy.
Communication Is Key
Here, communication means advertising, special offers, and email or mailed newsletters. It also means how you are perceived by others via your website. You will also need to market and promote your products and your company. All of these elements combined should be fine tuned to your company’s identity, and with what your customers want. Utilizing the Internet to the best and most effective ways possible is also a must. If you can get creative with the things people are looking for in businesses today, you can easily change the perception of your company through not only your customers’ eyes, but through your own eyes as well.
Here are some business marketing tricks and tactics to stay ahead of your competition:
Professional looking and functioning websites are essential.
Don’t simply use a template-style, generic website to sell your products. Today’s Internet savvy shoppers know what a polished website looks like, and they are much more likely to buy from them. They also know what a generic, unimpressive one looks like, so make sure yours is professionally done. Make it easy to navigate and make it look good so people will be attracted to it and want to make a purchase there as well as return at another time. Also, ensure you have a reliable hosting company to reduce downtime, which will result in lost sales.
Come up with a creative tagline.
Many companies use taglines as a method for people to remember their name. For example, the cereal Wheaties is known as the “breakfast of champions.” The breakfast of champions part of the brand name is simply the brand’s tagline, but it is widely recognized and makes that particular type of cereal stand out. By creating a tagline, Wheaties has developed something unique, and something that will stand out in peoples’ minds. Brainstorm a few taglines of your own until you find one that really defines your brand or your company. Then, add it underneath your logo on as many different things as you can including the website, business cards, and printed materials.
WOW them with your logo.
A logo really does have an impact on the way people perceive a business. Something that is colorful, not too overwhelming, yet creative is what you want. A company name is there to do its job, but nothing has quite the impact like a cool logo. Think of what your business stands for, what you’re selling, and what people are looking for. Then, work around those ideas to come up with a creative, edgy logo that really stands out among the crowd. Twitter is a good example of a new logo that is already highly recognized due to its creativity and simplicity.
Don’t ever let your website get dull or stay full of old inventory. Try to update your items and products as much as possible. If the business is only offering one thing or is offering a service, then try to take new approaches to the website every couple of months. Develop a “sister” product for the main product so that people will want to buy its companion. Updating with new content and a new look works wonders for any business, since people are always looking for something new.
Viral videos mean massive sales.
So many brands and companies today have opted to use viral videos as a means to get new business (take the Burger King franchise for example). Come up with a cool new video, whether it’s funny or just plain outrageous, and then distribute it on the web. Make sure you’re reaching out to the niche group that your business appeals to. Take skateboards for example. You wouldn’t produce a wild skating video and then post it on a needlepoint website, would you? No matter what the video entails, try to stick with the types of websites and businesses you already wander to. People will respond to the video if they know what you’re selling and why.
Get Top Content Sent Directly To Your Inbox
Yay! Success! You will receive our top blog posts 1x per week. Be sure to confirm your subscribtion.