Are you lacking website traffic but can’t put thousands of dollars into advertising to increase your traffic? No need to worry- There are several tools you can put to work for you to gain website traffic. These tips can help you not only increase your website traffic, but help you increase your conversions and boost your website’s search engine ranking.
Google’s Keyword Tool
The Google Keyword tool can help you find keywords that aren’t as competitive- you can then use these keywords to help you build content. The most competitive keywords are a real fight to place with and yet most searchers will use alternative keyword searches and those are what you can target with Google Keyword Tools. Not only will you have an increase in traffic, you’ll have traffic that you would not normally get, but is certainly a fit for your niche.
The Google Keyword Tool Box site is one way to utilize a number of tools that can be of benefit to you and your site. This site contains a number of tools such as Webmaster Central Tool Set, Website Analytics, AdSense Webmaster Income, Free Webmaster Blog, and more. When you take advantage of these tools you can really make the most out of your keywords.
If your niche is especially competitive, this is a great way for you to start to build up small recurring traffic so that you can engage the users.
If you want to increase your traffic, you need to be able to bring new visitors to your site. If you continue to use only the keywords or keyword phrases that you always use, then you will only see a slower smaller growth of your traffic.
However, if you choose to look at other related keyboards and expand on your keywords or keyword phrases then you have the opportunity to see your free traffic consistently grow and expand.
(Recommended reading: 5 Must Have Lead Generation WordPress Plugins)
Ethical Link Building
Are you looking to increase your site traffic? Would you like to do it for free? If you answered yes, you aren’t alone. That’s what most of us are trying to do. The key is to increase your traffic ethically, and you can do this with ethical link building.
Link building is very important for your site. This is the process where you create links that point to your page from someone else’s page. This happens naturally as quality content is created, but there are also things you can do to build links.
#1 You can trade links with other sites that are directly related to your website’s subject matter to bring more traffic to your site. For example, let’s say you sell oranges on your site, then you could look to link with other sites that sell oranges or related products like orange juice, orange salad, etc.
#2 You can build two way links that include the other site providing you with a link while you provide them with a link. You should never link to sites that are inferior or low quality as this will threaten your own ranking in the search engines.
#3 You can link back on forums and blogs that are related to your site. Find communities that are in your niche market, create a user profile, enter your site information and then start to make quality posts. This will bring you free traffic to your site.
#4 You should also directly contact other sites that are related to your niche. If you can get these companies to link to your website through a blog post or how to article it will significantly increase your free traffic to your site.
#5 Finally, take the time to create an RSS feed, which will allow your articles to easily link to a number of different places. Submit the RSS feed to numerous related directories and give your traffic a direct boost.
Linking is a powerful tool since it can increase your traffic and your placement in the search engines. But be sure to do it ethically.
If you want to increase your free traffic take advantage of optimized articles. There are three key ingredients to a successful web page/article being optimized:
- Your meta title
- Your description
- Your keywords
This is very simple to fill out and follow when you publish content on your site so take the time to do so. It will help you to begin to rank better and faster with your keywords.
A page title is one of the key factors for page ranking and should be given the care and attention it deserves. Your page title tags show up in SERPs (Search Engine Result Pages.) Google and other search engines use the title tag as their search results title for that page.
Ever page on your site should have its own unique title tag. It should start with a relevant keyword whenever possible. Don’t put your company name in the title tag/ The keywords in your title should be in your page and visa versa.
Let’s look at an example. If your keyword is blue jeans your title could be “Blue jeans at discounted prices” and your first paragraph of your content could start with something like, “Blue jeans are comfortable and rugged and now you can buy them at discounted prices.”
Try to avoid stop words, which are words that break up your keywords. For example, blue discount jeans. Discount would be a stop word.
In your meta description you need to provide a short and concise summary of what your site content is. Search engines often display the meta description with your title in the search result pages. Your keyword should also be included here.
You’ll have one or more keywords, but you should have one primary keyword and the rest will be secondary. You will use the primary keyword in your title and description.
(Recommended reading: Our Guide on Keyword Research for SEO)
There it is – optimized articles or content can help to increase free traffic to your site.
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