22 Ways To Market On Social Media
It seems like every few years, a new social network emerges from the woodwork and becomes popular. All too frequently, businesses and marketers shrug off social media as a means for traffic and lead generation. This is a huge mistake.
Social media has been around for ages, and with the continuous advancements and popularity of technology, ease of use, and high speed connections – it’s only here to stay for the long haul. What this means is that you need to start taking action and marketing your brand, business, or products on the various social media platforms. You may not see the benefits or value in investing the time and efforts towards establishing yourself on any social networking site, and that’s completely fine.
Let’s just jump right into the 30 different ways that you can market your small business and its brand, services, and products, entirely using social media.
Ways To Market On Facebook
With over 2 billion monthly active users, having and utilizing a presence on Facebook is a must.
Create A Facebook “Page” For Your Business, Brand, Or Product
Facebook expanded years back to allow users to create what’s known as a “Page” and it hosts all of the pertinent information about your brand, business, or anything else that you page is centered around. User’s can like your page, and then they will see updates from you about anything you post. This is not only easy to do, it’s also one of the best ways to market on Facebook as a whole.
Join Groups That Are Relevant To Your Niche Or Brand
Groups are an extremely powerful marketing and community tool that you can utilize in so many ways. Essentially, groups exist for any sort of topic you can think of. These groups may be public or private. What’s neat about the group feature is that user’s will receive notifications for every post, which means you can get guaranteed traffic if you contribute valuable content and posts.
Use Facebook Ads To Remarket To Prospects
Facebook custom audiences allow you to show ads to people who have already visited your website. This is called remarketing (also known as retargeting). Advertisers can show product ads to Facebook users who left the website before purchasing a ticket.
Remarketing can be a very effective strategy because people rarely buy the first time they hear of a product or see an offer. This is especially true for big-ticket items like conferences and conventions.
(Recommended Reading: How to Use Storytelling on Facebook)
Curate And Cross Post Content From Anywhere
You should cross post anything you create on the web, on your Facebook page, or even in groups as well. Make sure that you don’t post the entirety of an article or blog post, but rather summarize it or share a teaser, and then link to the full post at the end.
Run Paid (And Targeted) Advertisements On Facebook To Reach New Prospects
When you consider how gigantic the audience is on Facebook, you realize that the advertising potential is also huge. You can laser target different niches and users depending keywords, interests, behaviors they’ve taken, and so much more. Better yet, there’s countless courses out there that will teach you how to get clicks (and sales) from Facebook for pennies each. Though we mentioned re-targeting user’s before, there’s enormous potential to target completely new user’s as well. You can use ads to gain leads for your list, sales for products, or likes for your page.
As you can see, just from these few strategies revealed, Facebook is an extremely powerful tool for creating traffic to any website or page. You should always make it a point to share valuable content, and put your own twist on the methods you practice.
Ways To Market On Twitter
What’s neat about Twitter is that it tends to have a very dedicated user base which check their timeline regularly. Furthermore, people will always see your tweets, meaning that your posts don’t get hidden, unliked Facebook’s algorithms. You can easily drive tons of FREE highly targeted traffic using Twitter for any niche or business, and to prove it, here’s just a few methods for marketing on the platform.
(Recommended Reading: Social Media: Twitter Marketing Basics)
Reply To Other Users And Answer Questions
Search for tweets that contain keywords related to your business or products and if they’re questions or anything – reply to them. This is your opportunity to not only make connections with others, but also to drive traffic and even get conversions too.
Follow Active Accounts That Follow Other “Authority” Users In Your Niche
This is somewhat of a grey-hat tactic, but as long as you don’t go overboard with it, there’s truly no harm done. What you want to do is find the major players in your niche or market, and then view their followers and people that interact with their tweets. Go ahead and follow those accounts, or even interact with them. This is an excellent way to gain new followers and easy free traffic. There’s even software that can automate this for you.
Use Hashtags To Attract Relevant Users That Are In Your Niche Or Market
Tons of people are searching for hashtags on Twitter to interact with or create conversation with. Not only that, but Twitter displays the trending hashtags and topics all throughout the day, for different regions. You can use this to your advantage by discussing popular trending topics to drive in traffic and spawn engagements and discussions.
Run A Contest Or Poll To Encourage Users To Take An Action of Some Sort
An integrated feature on Twitter allows you to create polls and even contests through other 3rd party websites. This is an excellent way to generate tons of engagement, conversions, and traffic for anything you want.
Ask Questions And Encourage New Conversations
As always, another excellent method for gaining traffic and creating a buzz is to ask questions on Twitter. This could be by asking other users (via search or hashtags) different questions. Or by asking your followers a question and getting them to retweet with their answer. There’s all kinds of potential with this approach.
Ways To Market On YouTube
Video marketing has been growing in popularity in the past year. The following are just a few ways you can take advantage of the massive authority and ever-growing pool of traffic on YouTube.
Create Simple Or Complex Videos, Upload, And Optimize Them For Rankings
There’s so many services (free and paid) to create videos for any purpose. Whether it’s a simple text and slide based video, or a complex animated video – it doesn’t matter. Upload your content via videos and start creating. Optimize them for different keywords, tags, titles, and add a nice description with a link to your website or other offer. You can even duplicate them- just rinse and repeat.
Create And Upload A Highlight Reel Video
Video provides a unique opportunity to convey the energy and excitement of a live event. Great visuals and catchy audio are a potent combination that drives registration. It also increases engagement since the video is shared among friends and on other networks.
Harness The Power Of Visual Testimonials, Reviews, And Other Feedback
Do you have great comments in the exit surveys from previous products? Maybe you’ve interviewed attendees or speakers and captured statements of excitement about specific sessions, great experiences and so on related to your business or products. Don’t let those marketing materials go to waste! Create simple graphic images with these quotes and comments. Share these visuals in your email marketing campaign, social platforms, blog posts and email signatures.
Network With Others By Commenting On Other Videos And Contributing
Some may consider this a spammy tactic, but it’s not if you utilize it properly. By interacting on other videos and channels, being helpful, and participating in discussions – you will easily generate interest and establish yourself. In some situations, other channel owners will offer to promote you or help you out.
Ways To Market On Pinterest
Over the last few years, Pinterest has positioned itself firmly as a means for sharing, storyboarding, and spreading ideas, products, and different information. Better yet, it’s not just for images anymore. The platform has the massive potential to drive loads of traffic on essentially autopilot, you just have to utilize it properly. The following are just a few different ways you can market your products on Pinterest.
(Recommended Reading: Social Media Marketing: How Pinterest Can Help Your Business)
Pin Relevant Products Or Projects For Your Brand, Business, Or Niche
This is the main purpose of Pinterest, and you should become accustomed to it if you plan to use the platform. It’s super easy to find products and posts to “pin” and you can even add your own comments to help build a following.
Add And Upload Your Own Images Of Your Products, Crafts, Or Creations
Sure there’s tons of content already out there that you can post, contribute, and pin around. But you can also upload your own images of your products, crafts, or anything else to the platform. This not only gives your account and brand an original edge and authority, but it will also create loads of traffic all piloting back to you.
Ways To Market On Instagram
Instagram is by far the most popular platform and app for sharing images on the go, not including older sites like Flickr. But even so, Instagram has now found it’s way into many big businesses and all sorts of marketers campaigns. With that said, the following are just a few ways that you can market anything on Instagram.
Post Photos of Your Products Or Inventory
Not sure what to post? Aside from the normal stuff that people always post, you can focus on uploading images of your products, inventory, or other details. You can even post photos of people wearing your clothes or using your product which is an incredible way to improve your overall brand awareness.
Use Hashtags In The Caption For Every Photo
Just like on Twitter, this platform makes use of hashtags as well. Because of that, you can implement the hashtag for your brand, or relevant hashtags to the subject matter of your photo. Tons of users are searching for these hashtags and it’s an incredible way to create traffic on nearly autopilot.
Ways To Market On Social Media (In General)
The following are just some general tips for marketing across all of the different social media platforms that are out there now and may be out there in the future.
Create One Unified Hashtag Or Phrase For Your Brand Or Business
This tip may seem like a no-brainer, but you would be surprised how many businesses skip this vital step. Create, use and market your brand-specific hashtag. You should be using this hashtag on everything.
By using a product-specific hashtag, you’ll make it really easy for people to find not only what you’re sharing, but what other people are saying, too! This is also a great way to create and participate in an engaging conversation with attendees and interested parties.
Connect All Of Your Accounts To Cross Promote And Post Content
Nowadays, a lot of the social networking platforms support the ability to connect your social network accounts to each other. You can then select to option to cross-post and share posts between your different accounts. This is an excellent way to not only save time with having to post on all of the different accounts, but also a way to generate traffic between the different social networks as well.
Research By Viewing Other Page’s And Learning From Their Successes
This is dead simple and very useful. Just head out to other popular page’s in your niche and look at the posts that they make they end up being the most successful. What you can then do is see what they did right or wrong, and implement those strategies into your own marketing plan. Make it a point to regularly do this.
Automate The Process Whenever Possible
There are compatible tools and software for many of the social media platforms that help you automate your marketing in certain aspects. These are all around the net, and they range from free to monthly payments. It’s up to you to find the one that works best for you. This can save you a ton of time and effort. Plus, you may end learning a few things you didn’t know before.
Social networks aren’t difficult to start using, and it is important on have a presence on social media. If you can’t start right away, at least create a profile and put a few posts up. Your brand should at least be visible on the internet.
For instance, if you own a brick and mortar store (with a physical store front), having a Facebook page with details can help you with business a lot. Adding things such as hours of operation, location(s), stock, specials / sales, and everything else can all contribute to your physical store receiving more traffic. For an online business, having a social persence nowadays is an absolute necessity, so don’t skip over setting up the accounts.
Now get out there and start marketing on social media!
(or Continue Reading: 5 of the Best Social Media Tools)
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