Social media is here to stay, that is, if you want to maintain your online existence. Marketers hold onto it for their business’ dear life. But if you use it for the sole purpose of marketing, this is when things might get confusing. Determining the best social media platforms is imperative for your business’ success.
How to Choose a Social Media Platform
There are a lot of social media sites, various methods to engage your audience, and the different styles used in each platform. So how you should you choose the best social media platforms for your business? You will find out after answering these questions.
What does your target audience use?
Determine which social media site your audience uses. Not all your followers are actual people.
Which site has the most active audience?
Having many users does not automatically mean lots of activity. Google has 1 billion users, but only 35% were actively using their account in the past month.
Which site does your audience use for searching?
Every minute, millions of searches are done on Google, Facebook and Twitter. If you stay active on these platforms, your audience may find you.
Which is the most suitable social media site for your niche?
If one site works for others, it might not necessarily work for you because of your niche. Find one that is frequented by businesses with the same offering as you have.
The Top Four Social Media Platforms
Facebook is the biggest social network with its more than 1.3 billion users. It has been around for 10 years, with more than half of its users actively using it daily. Each visit lasts for 18 minutes on average. Aside from browsing for updates or looking at photos, a Facebook is also connected to about 80 pages, events or groups. This is how you can reach them.
Each Twitter user, who has an average of 208 followers and 307 Tweets and spends an average of 170 minutes on their profile, presents a marketing opportunity. Half of its signups remain active daily, with 29% of them visiting their Twitter several times each day. Twitter is more about engaging customers for their brand loyalty. About 85% of Twitter users feel a connection to a business that they are following on Twitter.
There are two new LinkedIn sign ups every second. Now, it has over 270 million users, creating another social media giant. Marketers love Facebook, Twitter, and Google+ and often ignore LinkedIn. However, LinkedIn is actually the ideal platform for B2B marketing.
The site is proud of its mostly professional users, who are linked to companies. If you don’t want to miss out on a lot of social media love, make sure to stay active on LinkedIn, too.
Given how Google+ is backed up by the biggest search engine in the world and the effect of Google Authorship, it’s no surprise that it has become as big as it is today. It is now an engagement mine due to its collaboration with Hangouts.
Whatever it is that you are trying to sell, say or do for the sake of marketing, make sure to stay active on these social media platforms. They are the best social media platforms for marketing your business.
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