Social media sites have one thing in common and that is to let people interact with one another. The specific examples of social media websites include social bookmarking, news, networking, photo and wiki sites. These different websites offer different goals and purposes. For instance, social networking sites such as Facebook and Twitter lets people interact by adding friends as well as commenting on the user profile pages while wiki sites such as Wikipedia lets people interact with one another by adding as well as editing articles. One of the newest social media sites that are becoming popular these days are those that allow photo and video sharing.What is social media? Social media is simply defined as a social instrument for communication.mHowever, in Web 2.0, social media does not only provide a platform for communication but it is an interactive way for people to share information online. The interaction involved can be as simple as voting or like a particular picture to recommending movies based on the ratings that other people give who share the same interests.
What Is Pinterest?
Pinterest is a virtual pin board that allows you to choose photos and videos from other online users. This unique way of sharing photos allows you to easily find things that you like. The design of Pinterest favors mostly entrepreneurs as well as industries that rely most on visual presentations. In fact, Pinterest supports a wide range of topics which include photography, travel, design, food, fashion and architecture to name a few. Currently, Pinterest is dominated by women but there is an explosive growth of male audiences who are also into this kind of social media. There are three elements in Pinterest and these include the following:
- Pin – this particular element begins with a video or image that is added to your Pinterest account. Whenever you share something in this social media platform, it is automatically bookmarked on the site and is called a pin. If other people happen to see the bookmarked images in your Pinterest account, they can also bookmark it to their accounts. This is one of the easiest ways to make a particular image or video viral.
- Board – it refers to a virtual board which is used to organize bookmarked images and videos. In fact, it mimics a real pin board and it works just the same way.
- Follow – the best thing about this particular social media platform is that it allows you to follow someone so that their pins easily show up in your home feed. This particular feature is available to most social media sites such as Facebook and Twitter.
Building a Strong Marketing Network with Pinterest
The virtual pin board of Pinterest is ideal for customers who want to build their marketing network since it enables brands to provide a wide array of contents to keep clients happy, thereby encouraging them to share the pictures as well as the corresponding information to their network. This is similar to creating a pin board that allows you to funnel your information to other people. The more people post your pictures on their pin board, the more exposure your site has. Pinterest gives brands and entrepreneurs the chance to build their reputation in the network. As a result, they end up building their customers’ trust.The virtual pin board of Pinterest is ideal for customers who want to build their marketing network since it enables brands to provide a wide array of contents to keep clients happy, thereby encouraging them to share the pictures as… Click To Tweet
Pinterest Showcase Unique Brand Personality
Pinterest provides another benefit to companies that want to establish their own personality. This is the reason why entrepreneurs using this particular social media allow them to carefully consider the types of images that they can pin to promote the products and services that they provide. Choosing images that allow brands to emotionally connect with consumers is important. Since online entrepreneurs can pin more than one image on their Pinterest account to show clients about the brand personality that they convey. Since online entrepreneurs can post more than one image on their virtual board, they can provide a lot of content that may or may not be directly related to the products or services that they provide.
Although not connected, the images may still have lifestyle connection. For instance gardening and food always go hand in hand with one another. Different people can also create and share content that they have the same interests. Creating boards that complement one another is similar to linking to other contents that are used in traditional internet marketing strategies.
It Provides Excellent Platform for Improving Relationship with Customers
Since Pinterest does not only allow its users to post photos but also its corresponding information, the users can learn important tips as well as creative ideas that they can do by themselves. Popular information shared in Pinterest includes recipes, DIY home makeover steps and other information. In fact, there are many users who spend more time in Pinterest to look for the information or any creative ideas that they want. Interestingly enough, several data show that many consumers spend more time in this social media platform than other social media websites like LinkedIn and Google+.mMoreover, this particular social media website is also connected to other social media sites like Facebook and Twitter which makes it easier and convenient to work with. Pinterest offers a lot of marketing benefits to companies that want to promote their brand to their prospect clients through visual presentation. Providing visual presentation is considered as the perhaps one of the most effective marketing strategy. It is what creates a good brand image as well as attracts clients to seek out the products and services that you provide.
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