Creating a Facebook ad is simple, but creating a Facebook ad that is profitable takes a little bit more skill. It’s not overly difficult especially once you know what the social media experts do.
You will want to expand on your base. Promote your post in a way that gives it a longer life in through the feeds of your fans, reaching the friends of your fans, and all those people that are not fans. Promoting is key because not all of your potential customers are currently your fans.
When you focus on the keywords you use you do a better job of improving your visibility and appearance. Make use of words that are related and give you an edge over your competitors. Keywords are an excellent way to help you target your audience.
Don’t forget to take the time to split test your ads. This is done by a powerful tool called Facebook Power Editor. When you create your ad, you can easily make a duplicate so you can test variations of your original ad. You can test it with different copy, headlines, and pictures. After 100 clicks, each ad will drop off and the one with the lowest click through rate (CTR) will create a new ad to try against your control ad.
You must make sure you target your click through rate. Facebook ads are display ads, which means they are not going to show in Google. Your average CTR is much lower at only 0.1% compared to 1% with a Google ad. So you need to be certain you target your CTR and not just focus on your cost per customer (CPC). The higher your CTR, the lower you will pay on CPC, while will make your project more affordable and valuable.
You should also set a daily budget for your Facebook ad campaign. Set your maximum for the day, otherwise you could have some charges on your credit card that will surprise you. Bid a few cents over the lowest recommend bid and over time continue to work at improving your ads and your CTR.
You should also figure out when the best time is to run your ads. Many users will check Facebook during work hours. You will almost always have a peak time and that will vary from one company/industry to another. If you figure out what this peak time is, you can stop and start your ads accordingly.
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