List building is crucial
Developing a targeted subscriber base of responsive subscribers and customers is an important component in email marketing. List building is all about connecting with your target audience by offering them high quality information and consistently working towards building a strong relationship with each and every subscriber. Email marketers collect leads using landing pages that are focused on specific topics, and include an «opt-in form». This includes text fields such as a visitors full name and email address.
Establish a Professional Autoresponder Account
One of the most important steps youʼll ever take as an email marketer is in choosing to power your mailing lists by establishing an account with a professional autoresponder provider. With autoresponder services like www.GetResponse.com and www.Aweber.com, you are able to set up an unlimited number of mailing lists, each one featuring customized code that serves as your opt-in box. By segmenting your lists, you will be able to tailor your email marketing. This will allow them to directly communicate with targeted groups of subscribers who are interested in specific information or topics.
Professional autoresponder providers offer frequent back-ups of your database, in the event it becomes corrupted or inaccessible. This is extremely important, because the last thing you would want to do is spend the time and energy developing a massive list of subscribers, only to lose it all. Your autoresponder service provider will also handle all requests to unsubscribe, helps you comply with CanSpam regulations and provides you with the ability to write as many newsletter messages as you wish, and set up the dates and times when you want them to be published.
Provide Important Data & Statistics To Help You Better Communicate With Your Subscriber Base
If you are interested in maximizing your open rate and overall response rates, you need to utilize the different features available within your autoresponder account including your average open rate, opt-out rate, response rate and whether any complaints have been sent in regarding your recent mailing. Keeping a pulse on your subscriber base will help you improve your mailings and tailor your campaigns so that they directly communicate with those who have subscribed to your lists.
High Converting Landing Pages
One of the most important elements of a successful email marketing campaign begins with a well-constructed, highly targeted landing page. A landing page is the ʻdoorwayʼ into an email marketing system. If it fails to convert visitors into subscribers, you will struggle to generate enough leads for your marketing campaigns to be successful. This means that you need to minimize any external links, and really emphasis your opt-in form, because this is the doorway into your entire system.
Be Cautious When Placing Graphics
You also want to limit the graphics that you use on your squeeze page, so that it loads quickly and doesnʼt distract your visitor from your objective; getting them on your mailing list. In order to create an effective squeeze page that encourages visitors into subscribing to your list, consider the different types of incentives that you can offer. When it comes to listing the benefits you need to be clear and concise. Make sure they understand ʻwhat is in it for themʼ, and demonstrate the benefits of becoming a subscriber of your newsletter.
Solve a problem, address an issue, offer guidance, advice, and address their concerns directly
A landing page is very similar to a salespage in the way that it’s primarily objective is to generate interest and compel them to take action (subscribing to your list). In order to do this effectively, you need a STRONG call to action. That call of action is essential in creating high performing squeeze pages. You must place emphasis on ensuring that your visitors are directed to fill in the opt-in form, otherwise they will not be added to your list. You need to clearly direct visitors to enter in their name and email address. Instruct them to confirm their request to join your list (if you are using double opt-in).
When creating the body text/copy for your landing page, consider underlining, highlighting or colorizing important information to draw attention.
You should also utilize bullet points to showcase important information. Break up your content so that itʼs easier to digest. To come up with the best incentive offer, you’ll need to thoroughly evaluate your market. You should also evaluate competing offers so that you can create a relevant product that is in demand. Your product will likely to capture attention from your target audience.
You could offer free…
- Graphic Packages
- Video Guides
Follow Up Emails
To better organize and manage your email marketing, you should consider creating a delivery schedule that will provide your subscribers with a clear idea as to when they should expect your emails and broadcasts. Being consistent will help you develop a relationship with your list while conditioning them to pay attention to your broadcasts, and ultimately, look out for them on a regular basis.
Doing this will increase your open-rates significantly!
When creating your first email campaign, create 5-10 emails to start, adding additional emails into your sequence as you begin to tap into your target audience. Remember though that subscribers who are already a part of your email cycle will not receive new emails that you add to the sequence unless you send out an actual broadcast. The first email should be send out automatically, after a new subscriber confirms their request to join the list, with additional follow-up emails being sent out every 2-3 days.
Never let your list run cold!
Monday: Free Report
Tuesday: Free Article
Wednesday: Promotional email
Thursday: Free article
Friday: Promotional email
Saturday: Promotional email
Sunday: No email
Always keep notes of any ideas you have for future broadcasts and content. If you’re outsourcing content to freelancers, make sure that you always proof the material and add in your own style. You want your subscribers to become familiar with your brand. You need to apply your own personal style to every email you send out.
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