More than half the people who have access to the internet have their own email addresses. Some people even have more than one email address. It is the sheer abundance of all these email addresses that have allowed us to understand the usefulness of email marketing and its great potential. Email marketing can be a highly economical and effective way to get your business the attention it deserves. Here is a list of email marketing tips that can be applied to your business:
Saving your Time and Resources
Email marketing is simple to implement. Anyone with access to the internet can conduct it anytime. A mailing list can be generated that is distributed to a wide range of specific and potential clients. As a result time is saved by the business if it were to use the traditional mailing system instead. By using email templates, a single employee can manage email marketing by selecting the copy for the email and add the necessary changes. Work that would otherwise take days can be accomplished within hours’ time.
Because email marketing is a paperless process, it contributes as a green initiative performed by a business, a necessary factor in combating climate change as you will be directly helping in reducing the amount of trees being killed in the paper making business. This also helps in eliminating the paper cost your company would eventually have to bear. Along with the cost of designing, printing and sending those printed newsletters.
Personalized and Real-time Messages
With the help of email marketing business can direct their attention to specific clients for specific purposes. Messages can now be more personalized. You can segment your customers list into even smaller lists and send very personalized messages. This could mean that the retention ratio of your clients has a higher chance of increase as your clients feel more important with every message you send thus creating a sense of intimacy. With email marketing, you can now even send unique real-time messages to clients that will automatically arrive on their birthdays, anniversaries or any other significantly important day of the calendar.
As mentioned above, because you can segment the database of your customers with email, you can send targeted marketing campaigns that will result in increased sales growth simply because they are specific.
Increase in Communication Frequency
As we already know that emails take lesser time to be created and sent rather than other marketing and advertising channels, one can increase the frequency of communication with customers. You can now send messages every week instead of sending monthly updates, however it is important to note that email marketing should not be done more than once a week for this may have a counter effect as your end customer may get irritated and unsubscribe your emails.
Emails have a Global Reach
Location does not impact the delivery of your emails. It does not matter where you are or the time that you need to reach people, targeted emails can reach their targets. This means that email marketing virtually has no parameters. You can send emails about your business to your clients irrespective of their location.
Emails can be sent to your target market by the use of demographical information such as age, gender, geographical location, interests, income, etc. This again, will not cost you anything whereas print advertisements would cost you a fortune.
Email marketing is highly interactive as it will allow you to initiate campaigns using, graphics, music, videos, quizzes, games, and anything else that will get help attract your targeted client. This will also help in getting immediate feedback from your clients. The type of feedback received will eventually help in strategizing a new email. Email marketing will also let you push a message to your clients, contrary to a website that waits for customers to message you instead.
Tracking Sales and User Engagement
Your emails can now also be tracked and how they are received by your target audience is an important piece of the email marketing strategy puzzle. It is important for you to know who from your emails has subscribed for the next issue, how many people have unsubscribe completely, how many people opened your email or how many people complained that it was a spam or forwarded your message to another person. This will help in identifying your loyal and nonchalant customers hence allowing you to know who to pay more attention towards in the future.
Spreading of Information
Unlike magazines or newspaper clippings, emails are forwarded easily and frequently all across the globe within a matter of seconds. Because It is easy to forward messages, customers often share information about products with friends and family with the simple use of emails. Thus, as a result proves to be another vital tool for electronic marketing. This entire process creates brand advocates for your business as one person forwards your email to another.
Contrary to other beliefs, these email marketing tips can be conducted in an extremely cost effective manner. This is simply because email marketing does not require a long line of employees specially designated to the task of emailing. At the same time, a lot of designers or marketing analysts do not need to be hired as well. Print cost is converted to be as close to negligible along with postal mailing cost and advertising rates.
Email marketing, though it is not the only part of your marketing mix, it still stands to play one of the most integral roles. By incorporating email into your marketing plan, you are essentially acquiring a number of benefits that can improve your overall customer reach and sales along with customer engagement for extremely low costs and a small use of your time and energy.Email marketing, though it is not the only part of your marketing mix, it still stands to play one of the most integral roles. By incorporating email into your marketing plan, you are essentially acquiring a number of benefits that… Click To Tweet
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