What is SEO?
SEO (Search Engine Optimization) Marketing is a method of generating traffic for your online business without any cost. Created early in the web 2.0 era, this method has been used ever since from marketers around the world to create online traffic streams. SEO is one of the most effective marketing tactics.
One of the good things about SEO marketing is it has the ability of creating passive traffic. You can get traffic without having to actively be there. This seems like the ultimate choice especially for marketers who are on a shoestring budget. The essence of SEO marketing is that traffic generation relies on the optimization of web content to draw free traffic through search engines.
Search Engines That Use SEO
Google and Yahoo are two of the search engines that use SEO. While there are those who say that both of them also rely heavily upon link building when it comes to page placement in the search engine results, both of them also rely heavily on search engine optimization. They send their search engine spiders and bots through the text to pick up keywords to help rank the page. The bots pick up both long tailed and regular keywords.
Long tailed keywords are phrases that appear throughout the text. All of the search engines use SEO to some extent. While SEO is not the only factor that figures in to search engine results placement, it is a primary factor in this placement. Google, Yahoo, MSN and all of the other search engines all rely on SEO in the content to figure on placement in their pages. However, one search engine may rely on the SEO more than others.
If you do a search on Google, for example, chances are that you will pull up different results than if you plug the same keywords into the Yahoo search engine. Both of these giant search engines use SEO in order to determine rank, although they also figure in other factors.
Largest Search Engine
Google is the biggest search engine in the world with millions of searches going on daily. By tapping into SEO, you will be swimming in loads of traffic. SEO is essentially the art of getting your page on the first page of Google for search terms relevant to your online niche business. The better you are at SEO, the more traffic and hence, more sales you will get. Of course, if you have a huge marketing budget you can spend it all on advertising and totally forego SEO, but if you are on a shoestring budget, you can always tap into the powers of SEO to get tons of free traffic!
Google ranks how relevant a website is to its searches in terms of Page Rank. By boosting your page rank, you stand higher chance of getting in front of the search engines. Facebook has a page rank of 10, meaning it is one of the most highly sought after and visited websites on the web. When you first start you website, you probably have a page rank of 0. So it will take some time to build your page rank, but with these methods I’m about to show you below, building page rank will become a walk in the park! In the next section, we will look at the importance of keyword research for SEO.
There are two type of SEO techniques: Onsite optimization and Offsite optimization. Onsite optimization deals with modifying your own website to make it more relevant to Google searches. Offsite optimization deals with interactions with websites outside of your own. This could be in the form of getting backlinks or social interactions.
The SEO trends are constantly evolving. That is because people are constantly finding ways to exploit SEO and make their websites on top of the search ranks. But Google is a smart company, and they have a team who constantly evolves Google’s algorithm to make sure that searches remain relevant and not bring spam sites in front. People who exploit SEO in the wrong way are called “Black hat SEO” artists and their practices should be avoided at all costs.
Get Top Content Sent Directly To Your Inbox
Yay! Success! You will receive our top blog posts 1x per week. Be sure to confirm your subscribtion.