Squeeze Pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option. Have you ever wondered how successful marketers build their successful lead-generating squeeze pages? We have used the following tips and they have helped us and many other small businesses.
The Squeeze Page System
The Squeeze Page system provides a uniquely powerful system through which you can derive profit from multiple streams.
Let’s start with the Squeeze Page itself: all traffic is sent to the Squeeze Page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your Squeeze Page should always be an opt-in form. Others will suggest that it should simply be a sales page.
Whether it’s a free newsletter or a product for sale, the Squeeze Page system you create should include a “one time offer,” which will compel them to take action – subscribe, buy, etc.
Once they subscribe or buy, the Squeeze Page system you create should then re-route them to a thank you page, which opens up more means through which you can up-sell. One quick way to up-sell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here, again, you will want to give them a one-time offer.
Also, if you haven’t yet asked them to join your mailing list, this is where you should do it – on your thank you page. Once they opt-in to your list, you now have a whole new option you can use in conjunction with the Squeeze Page system to generate revenue.
One such option is selling ad space in your newsletter The more people you have reading your newsletter, the more you can generally charge for ad space; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.
Your next option is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product – and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have has bonuses to give them something extra.
The last and most profitable way in which you can generate revenue through your newsletter is by creating and selling your own products to them.
(Related: Traffic Generation Strategy for Businesses)
How to Write a Squeeze Page that Converts
Most people have no (or simply the slightest) idea how to write a Squeeze Page that converts. Instead, they slop together elements that they have seen used in other Squeeze Pages – but usually do not put them together in the same way the owner of the successful Squeeze Page did.
One major problem is copy. And that’s fine. Not everyone is going to be an excellent writer – never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses – and that you either spend the time to overcome them or hire someone else to do it for you.
With copywriting, for instance, it is important to use a mix of compelling sales points with powerful psychological triggers. Most people who create a sales page miss either one or both of those elements.
For instance, they might concentrate so much on building hype that they don’t actually explain what solution they are providing – and for whom they are providing it. If I don’t have a specific problem that your product solves, why would I buy it? I wouldn’t.
Now, if they fail to sprinkle in psychological triggers, such as “scientifically proven,” “guaranteed,” and “shocking,” no one will feel compelled to continue reading, as the benefits will have a low or average perceived value.
In addition to these two problems, some sales pages lack coherency and direction. The copy looks amateurish and it doesn’t slowly grind forward, breaking down the visitor’s resistance to the sale – and compelling him or her to buy more and more at each sales point.
Additionally, if there aren’t multiple calls to action – another form of psychological trigger – then a potential visitor might never feel compelled enough to pull out his or her credit card on the spot and make the purchase.
There are other important things you must take into consideration when writing a Squeeze Page that converts. For instance, it is important to build a compelling case for a time-bound offer.
However, when planning your copy, you will want to make sure that you constantly urge the reader to act immediately by inserting a number of “calls to action,” as I’ve mentioned previously.
You should use fly-ins or pop-ups to create more urgency – or to make a time-bound offer. You can use a countdown to build urgency (i.e., when someone arrives at your Squeeze Page, they have five minutes to purchase the product at the lowest price).
Now, if you’re creating a squeeze page, you might want to employ slightly different tactics. Rather than building a compelling case with multiple triggers and calls to action over the course of 1,000 words, you may want to simply condense that all into a compelling headline and one paragraph of “benefits.”
For a completely free-to-join squeeze page, you more than likely wont have a considerable amount of resistance to joining, unless the visitor:
- Doesn’t see any benefits; and
- Suspects that you will sell their email address to spammers.
Both of these problems are relatively easy to overcome. In your headline, simply state the exact benefits they will receive for joining – as always, mixing in psychological triggers.
There are three major ways in which you can create your Squeeze Page conversion rate. All Squeeze Pages created by professionals usually include these three elements.
The first way in which you can increase your conversion rate is through personalization. This is usually done in two ways: the first way is by providing a photo of yourself. The second way is by adding your signature to the bottom of your Squeeze Page.
By adding your picture and signature, you can significantly increase a gain in your visitors' trust. Click To Tweet
Another way in which you can increase your Squeeze Page conversion rate is by using black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, rather than pathetic or desperate.
The third way in which you can gain trust is by offering something for free. This is generally what you will do if you’re using a squeeze page to generate leads: you’ll offer a free report or five-day course – and then use that to generate leads, which you will later up-sell or generate revenue from via affiliate sales. Why is this technique so effective?
In addition to these three general ways in which to increase your conversion rate, you should always guarantee a product.
Follow all of these steps and you will significantly increase your Squeeze Page conversion rate.
(Recommended: Website Building Plan & Developing Your Website)
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