94 percent of negative feedback about websites is related to design. But DesignRush discovered the top web design trends of 2019 that will create a beautiful website and the leading web design agencies that can build a professional platform.
“Small Business Deacon is recognized as a top Massachusetts Web Design Company on DesignRush”
NEW YORK (PRWEB) MARCH 04, 2019
Research shows that a brand’s professional website is a key component of its overall success. For instance, up to 75 percent of users judge a company’s credibility based on its website.
However, 88 percent of consumers online are less likely to visit a website again after a poor experience. In addition, 94 percent of negative feedback about professional websites is design related.
These studies demonstrate that website design is paramount to generating site traffic, improving brand awareness, and encouraging repeat conversions. And one way that brands can ensure their website remains modern, aesthetically beautiful and successful is by incorporating some of the newest web design trends.
DesignRush.com, a B2B marketplace connecting brands with agencies, determined the top web design trends of 2019. These elements will help brands improve their user interface, user experience, conversions and more.
The top 3 website design trends of 2019 include:
1. Artificial Intelligence
In 2019, artificial intelligence will continue to permeate traditional website design to improve user experience and personalize brand interactions.
Web designs can incorporate artificial intelligence in several ways, such as:
- Machine learning.
- Personalization.
- Product suggestions.
- And more!
Studies show that three-quarters of users are more likely to buy from websites that personalize their experience. Therefore, incorporating AI into web designs will not only modernize professional sites but make them more profitable as well.
2. Unique Layouts
Unpredictable layouts can help foster a recognizable brand identity – which 77 percent of experts believe is critical to creating a successful brand.
Unique website layouts essentially break the traditional grid-like format with elements like:
- Asymmetrical layouts.
- Free-form design.
- Brutalism aesthetics.
- And more!
To effectively pull off a unique website layout, brands should:
- Conduct extensive consumer research.
- Learn if their consumers will appreciate a unique layout, or if it will burden them.
- Balance the creative website layout with traditional elements such as intuitive navigation and simple checkout.
3. Custom Illustrations
Customers judge a website within 17 milliseconds or less, and custom illustrations and motion graphics are an effective way to grab their attention and implore them to spend time on a site.
One-of-a-kind animations and illustrations can be used to accomplish a variety of tasks, including:
- Building a recognizable brand
- Improving calls to action
- Creating unique videos
- Telling the brand story
- Informing customers about something
- And more!
“When brands invest in a modern website, they also invest in better user experience,” says DesignRush Founder and Executive Director Gabriel Shaoolian. “And when users enjoy visiting a website and interacting with the brand, they are more likely to actually convert and return to the site again and again, thereby increasing revenue.”
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