Traffic Generation Strategy for Businesses

Setting up an effective traffic generation strategy doesn’t have to be difficult or expensive. In fact, you can build a high-powered traffic funnel absolutely free if youʼre willing to dedicate the time and effort into taking a grassroots approach to online marketing. Letʼs take a look at the most effective methods of generating fresh traffic to your websites!

Traffic Generation Strategy #1: Building Backlinks

Thereʼs a lot of buzz around building quality backlinks in order to boost search engine ranking, and generate organic, targeted traffic to your site. Thereʼs a good reason for this; backlinks count as “votes” for your website and the more you have of them, the greater your exposure will be within the major search engines including www.Google.com and www.Yahoo.com

Backlinks identify the value of your website, and the source as well as quantity of backlinks signify to the search engines, just how relevant your website is. This means that itʼs important to focus your back-link building efforts, on both obtaining a high number of backlinks as well as quality backlinks that link to your site from established, relevant websites and blogs.

There are a number of different ways to build an effective backlink campaign including generating backlinks from authority blogs, communities & forums! When it comes to generating back-links from authority blogs you simply spend time posting comments within open threads, using anchor text (when possible) to link back to your website using relevant keywords.

You want to make sure that you post quality comments, so that the blog administrator retains your backlinks. You also want to represent yourself as a credible source for quality information within your niche market.

When creating your back-link, make sure that you use anchor text to describe the website where you are directing people to. To do this, you need to include a bit of HTML code to create your back-link with anchor text. You want to make sure that you include relevant keywords within your actual anchor text so that you can rank for specific keywords.

Traffic Generation Strategy #2: Article Marketing

The greater the number of articles in circulation, the more exposure you will receive, however you always want to focus on producing high quality content, rather than just on the quantity that is being distributed between these networks.

Building back‐links can be time consuming however, it’s an essential component in boosting your search engine ranking while being able to generate targeted, high quality traffic to your website!

Since articles are available for re-print, where webmasters can use your content on their websites and communities, (as long as the Authorʼs resource box is left intact), you will also be able to build additional back links from the websites that feature your content throughout their network. Here are the top article directories that you should focus on submitting content to:

The most important thing to remember is that you need to create a compelling Authorʼs Resource box as this is the area where you are able to include a link to your website and direct readers to explore your own personal site. Since the space allocated is quite limited, you need to focus on using a strong call to action that prompts the reader to click your link and visit your website.

The best way to go about creating your Authorʼs Resource box is to think of it as a short commercial, where you are given a very limited time to explain the benefits and highlight the most important features of your product or service. In addition, if you offer a freebie or giveaway within your Resource Box, rather than a direct pitch (such as directing your reader to download a free report or ebook by visiting your squeeze page), you will instantly maximize your article’s performance in terms of driving targeted traffic to your websites, as well as in building relevant mailing lists of potential buyers.

Traffic Generation Strategy #3: PPC

One of the easiest ways to create an automated traffic system is by harnessing the power of pay per click marketplaces, like Google’s Adwords. In case, you are unfamiliar with what PPC entails, here is a brief summary of how it works: Visit http://www.Google.com and enter in any keyword phrase you wish, such as ‘Acne Solutions’. The advertisements that appear under the ‘Sponsored Listings’ on the results page are PPC advertisements.

Advertisers can create as many advertising blocks (and campaigns) as they wish and by bidding on keywords, their advertisements will appear within different positions. When it comes to developing the highest converting PPC campaigns, your keyword research is an important part in ensuring that you are effectively targeting the right keywords based on your niche market. These keywords should be highly relevant and speak directly to your potential customer.

Google uses a proprietary system called the Quality Score. The QS examines a number of different factors in order to figure out whether the page you are sending traffic to matches the keywords you are bidding for. In addition, your quality score is determined based on your overall campaign’s performance, so the higher your CTR (click through rate), the lower your cost per click will be. This means that you need to ensure that you are using highly relevant, targeted keywords within your PPC advertisements.

Quality Score Factors Include:

• CTR for the keyword and the ad
• Overall CTR of your entire account
• The CTR of your display URL
• The quality of the landing page
• Relevance of the keywords to the landing page
• Relevance of the keywords to the ad

You want to make sure your landing page matches the keywords you choose very closely. When creating your advertisement within your PPC administration panel, you will need to assign specific keywords to each ad block. Start off with 5-10 keywords and gradually add in additional keywords as you begin to see progress with your PPC marketing.

This way, you won’t become overwhelmed with trying to monitor and manage exceptionally lengthy keyword phrases and will be able to determine which ones are best performing, and which ones you should remove. Remember, keep your keywords grouped tightly, use multiple landing pages when necessary, and test and track ads continually, always working to improve your CTR and conversions.